Friday 15 October 2021

Go live longer and connect with your fans

Go live longer to give your fans more ways to connect with you on Facebook and to spark a dialogue in real time.
Facebook for Business
Go live longer to give your fans more ways to connect with you on Facebook and to spark a dialogue in real time.  ‌
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Facebook Live lets your fans connect with you in real time

Hi Seidu,

With Facebook Live, you can create and share authentic, timely content to global communities. Here are three tips on how to be successful using Facebook Live:

Aim to stream for at least 15 minutes or longer. Remember, your viewers may need time to join you live.

Develop a regular broadcast schedule, such as going live at the same time daily, weekly or even multiple days every week, and share in the About section of your Page.

Use Live Producer on desktop to schedule your broadcast and let fans know about your broadcasts ahead of time. By scheduling through Live Producer, you automatically generate an announcement post on your Page, letting fans know you have an upcoming live broadcast. Fans who see the announcement post can click "Get reminder" to receive a one-time reminder notification shortly before you go live. At the scheduled time of your live broadcast, a post containing your live video will automatically publish. People who expressed interest via the announcement post also get a notification directing them to the broadcast.

NASCAR used an innovative Facebook Live strategy to win over new viewers. This led to over twice as many 1-minute Facebook Live views in 2020 compared to 2019. Learn more about how they designed and implemented their strategy to drive success.

Learn more
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