Monday 19 July 2021

Ads Camp: Reach the right people

See how you can put your ads in front of your ideal customers.
Facebook for Business
See how you can put your ads in front of your ideal customers.  ‌
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FACEBOOK ADS CAMP

Learn how to define your target audience

Hi Seidu,

A big part of advertising successfully is making sure that the right people see your ads. By identifying people who are likely to be interested in your service or product, you'll give Facebook a better idea of who to show your ad to, giving you a head start on getting the results you want to see.

Let's take a look at one example. Imagine you own a clothing brand called Fashion Boutique, and you want to advertise your latest clothes for busy mums.

Which of these audiences should you use?

Audience A

Audience B

DEMOGRAPHICS:

Women, aged 25-45

LOCATIONS:

Several large cities where Fashion Boutique dispatches orders

INTERESTS:

Women's clothing, online shopping and fashion

AUDIENCE SIZE:

3,800,000

DEMOGRAPHICS:

Women, aged 18-65+

LOCATIONS:

Only one of the cities where Fashion Boutique dispatches orders

INTERESTS:

Slim-fit trousers, blazers

AUDIENCE SIZE:

48,000

Audience A Audience B

Thanks,
The Facebook Business Team

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